Director of Marketing
& Growth
SALARY:
£80,000 – £100,000 per annum
BENEFITS:
We offer a generous holiday allowance, funded study leave, ongoing CPD opportunities, and free tickets to Premier League, WSL, FA Cup, League Cup, and Champions League matches – all contributing to a supportive, sociable working environment and your continued professional growth.
LOCATION:
Camden, London
(in-person, with flexibility to work remotely one day per week)
REPORTS TO:
Chief Executive Officer (CEO)
CURRENT DIRECT REPORTS:
Senior Marketing Lead, Customer Service & Growth Lead
Our Ambition
We believe Bloomsbury Football has an exceptional opportunity. We have grown from an idea to using the power of football to improve the lives of 6,000 young people every week in just six years. But this is only scratching the surface of what’s possible — and we have ambitions to scale our programmes nationally.
As Director of Marketing & Growth, your job is to make Bloomsbury Football impossible to ignore — to shape a movement that attracts funding, inspires belief, and turns our social mission into a mainstream story. You’ll build a brand that partners want to support, parents want to trust, and young people want to be part of.
You’ll lead our efforts to communicate the transformative power of football — not just as a sport, but as a way to unlock potential, build confidence, and create opportunity. You’ll craft campaigns that resonate with funders, develop marketing systems that scale, and drive revenue growth that fuels our mission.
You will build a world class team with scalable sales processes, performance marketing strategies, and a data-led approach to growth. You’ll need to be comfortable operating with autonomy, bringing commercial energy, discipline, and customer insight to drive tangible results.
Whilst direct experience in football isn’t essential, a genuine passion for the product and the ability to engage credibly with both internal teams and external stakeholders is critical.
Your work will help take us from 6,000 to 20,000 young people playing every week by 2028 — but more importantly, it will ensure no young person is left behind simply because of where they’re from or what they can afford.
Key Responsibilities
Build and evolve a high-performing marketing and growth function, including strategic planning, talent recruitment and development, team scaling, and continuous functional improvement as the organisation grows.
Own and execute a high-growth sales and marketing strategy that maximises revenue, expands market penetration, and strengthens brand positioning.
Manage, mentor, and develop the Senior Marketing Lead and Customer Service & Growth Lead, ensuring they operate at a high level and contribute to business growth.
Develop, prioritise and execute strategies for PR, brand development, media and community building.
Implement the necessary tools, automation, and performance tracking systems across all of our communication and sales channels, to ensure continuous improvement and maximum efficiency. Build and manage relationships with partners, sponsors, and key stakeholders.
Implement a structured approach to customer acquisition, retention, and growth across our programme offerings.
Work closely with the Director of Programmes to ensure the promotion of programme offerings is aligned with delivery capacity.
Contribute to the organisation’s overall strategic direction as a member of the Senior Leadership Team (SLT).
Person Specification
Strong alignment with Bloomsbury’s values and a passion for football as a tool for social impact.
Leadership experience in marketing, growth or commercial development.
Proven track record of driving revenue growth and delivering strong ROI on marketing investments.
Experience managing and building teams whilst fostering a high-performance, hard-working culture.
A view on AI and how it can help us gain efficiencies and further our ambition.
Familiarity with CRM systems, MarTech, and automation tools.
Strong understanding of today’s marketing environment, able to articulate the role of technology, influencers, brand partnerships, PR, in reaching our ambitions.
Ability to build and maintain high-value partnerships and commercial relationships.
Data-driven approach to decision-making and performance analysis.
Proven ability to develop and implement GTM strategies that align with sales, marketing, and business development goals.
Highly collaborative, with strong relationship-building skills and the ability to win trust quickly.
Flexible, energetic, and solutions-oriented. Able to thrive in a non-hierarchical, fun, and fast-paced environment.
An understanding of the implications of working with a youth brand and a community of young people.
How to Apply
To apply for the Director of Marketing & Growth role at Bloomsbury Football, please upload the following documents to the Prospectus website:
Your CV, drawing out relevant experience for the role.
A supporting statement of up to 1,000 words that addresses the criteria set out in the person specification as well as your interest in the organisation’s work. For guidance on formulating your supporting statement, please review our guide here.
Please ensure that you have included a telephone number, as well as any dates when you will not be available or might have difficulty with the recruitment timetable.
If you wish to apply using an alternative format please contact Prospectus on 020 7691 1920 or email executive.admin@prospect-us.co.uk. Please also notify us if you require a postal application.
Applications via the Prospectus website should be made at:
At Prospectus we believe passionately that a truly inclusive workplace leads to increased social impact. We are committed to supporting our clients build more inclusive teams. To understand how we are performing, we ask that you kindly complete the brief equal opportunities questionnaire when you submit your application via our website. Please be assured that your responses are kept confidential, separate from your candidate record, are not part of any application you make, and that the consultants never see individual responses to the questionnaire.
Recruitment Timetable
Deadline for applications: 22nd June
Interviews with Prospectus: w/c 30th June
First Round Interviews with Bloomsbury Football: w/c 21st July (online)
Final Round Interviews with Bloomsbury Football: w/c 28th July (in person)